Branding

Client
Noise Music & Arts Fest

Year
2024

Noise embraces minimalism in both its visual language and overall experience. It believes in stripping away unnecessary elements to focus on the core of what matters: the music and its connection to the audience.

From its humble beginnings in 1993 as a single night, 5 band bill at The Kennel Club (now The Independent), Noise Pop Festival has remained a cultural arbiter and community advocate within the local SF music scene. After 31 years of championing independent arts and culture, Noise Pop Festival has since blossomed into a one week, 160+ band, 80+ event, 25+ venue music and arts festival that remains a staple in the San Francisco bay area.

CLIENT

Typography

Primary

Enduro Bold

ABCDEFGHIJKLMN
OPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()

Years
1957, 2020

Foundries
Monotype, Very Cool

DESIGN PROCESS

The logo combines a explosion + bomb + chicken icon — a nod to explosive flavor and bold expression. The spiked top symbolizes an "atomic" burst, while the compact shape keeps it simple and iconic. It balances between retro Americana and modern minimalism, ensuring flexibility across applications.

Tertiary

POP PINK
#FF00FF

SKY BLUE
#00C1FF

DESIGN PROCESS

For Atomic Wings, the color palette isn’t just about aesthetics — it’s about emotion, energy, and appetite.

Each tone was selected to reinforce the heat, hype, and high-octane experience of the brand.

Colors

LIME
#D2FF05

RED PINK
#FF006E

WHITE
#FFFFFF

BLACK
#000000

Secondary

DESIGN PROCESS

For the typographic direction, I chose a narrow bold sans-serif to maximize impact and modernity. It’s aggressive, tall, and punchy — just like the flavor profile.