PRINT - BRANDING - TYPOGRAPHY
LOGO
DESIGN PROCESS
Branding
Client
Sputnik
Year
2024
The entire identity is built to shout, not whisper. It’s confident, direct, and built for environments where energy is everything — bars, stadiums, tailgates, and late-night food runs. This branding ensures Atomic Wings stands out in a saturated space by owning its space boldly..
RD Design is a creative studio run by Riley Teague and Devin Ybarra whose work is primarily focused on music packaging and promotion, with an aim to create design experiences that feel visually and sonically in tune.
Outside of music, we also work with clients to create branding, advertising, marketing, and overall visual storytelling.
ABOUT
Typography
Primary - 454
Throws
Outline
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Years
1957, 2020
Foundries
Monotype, Very Cool
DESIGN PROCESS
The logo combines a explosion + bomb + chicken icon — a nod to explosive flavor and bold expression. The spiked top symbolizes an "atomic" burst, while the compact shape keeps it simple and iconic. It balances between retro Americana and modern minimalism, ensuring flexibility across applications.
Yellow
#18264F
White
#F6EDCC
DESIGN PROCESS
And using the color yellow, highlighting the fun and vibrant sound of his beats that yellow can also represent through visuals.
And using the color yellow, highlighting the fun and vibrant sound of his beats that yellow can also represent through visuals.
Colors
Black
#F6EDCC
Off White
#FFFFFF
Red
#F6EDCC
Sage Green
#FFFFFF
Secondary - 454
DESIGN PROCESS
Mixing graffiti type with a modern sans serif, creating an unusual pairing much like his autotune, raps, and lyrics.
Neue Haas Grotesk
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()z
Business Card
Assets
Explosion
Of flavor
Of people
Of branding!
Chicken Head
Thats what we sell
Bomb Icon
”ATOMIC” wings
Use
Perfect for any promotional events, giving the people an understanding for what we bring to the table.
Icons
Secondary
Tertiary
DESIGN PROCESS
Understanding the ethereal and emotional feelings Willie evokes, we wanted to highlight the rawness captured through his lyrics, the colorful beats he raps on, and the abstraction of his voice through autotune.
Born Willie Wilson, The 24-year-old musician got his start making beats in Longwood, Florida. 454 matches his ethereal production with a flow that’s equally rooted in clouds of smoke and real emotion, modulating pitch and tempo to a hypnotic effect. His
songs have a way of transporting the listener into a different state of mind.
ARTIST OVERVIEW - 454
And using the color yellow, highlighting the fun and vibrant sound of his beats that yellow can also represent through visuals.
We were able to do so by incorporating a graffiti type, highlighting those raw feelings, While also incorporating his skate background.
White
#FFFFFF
Purple
#FFFFFF
Witches
Font
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Bootzy TM
Condensed
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()z
Primary - Witches Exist
Secondary - Witches Exist
Years
1957, 2020
Foundries
Monotype, Very Cool