TYPE 3
2023
Brandmark
PROJECT
RD Design
PRIMARY
SECONDARY
TERTIARY
Typography
PRIMARY - BRAND
SECONDARY - BRAND
PRIMARY - WITCHES EXIST
PRIMARY - 454
Client Overview + Process
Artist
454
Born Willie Wilson, The 24-year-old musician got his start making beats in Longwood, Florida. 454 matches his ethereal production with a flow that’s equally rooted in clouds of smoke and real emotion, modulating pitch and tempo to a hypnotic effect. His songs have a way of transporting the listener into a different state of mind.
Mixing graffiti type with a modern sans
serif, creating an unusual pairing much like his autotune, raps, and lyrics.
And using the color yellow, highlighting the fun and vibrant sound of his beats that yellow can also represent through visuals.
Overview
Understanding the ethereal and emotional feelings Willie evokes, we wanted to highlight the rawness captured through his lyrics, the colorful beats he raps on, and the abstraction of his voice through autotune.
We were able to do so by incorporating a graffiti type, highlighting those raw feelings, While also incorporating his skate background.
Process
454 Album Deliverables
Front
Back
CD Cover
CD Jewel Case
Lyric Book/Insert
Vinyl Packaging
Front
Back
Vinyl
Sleeve Tracklist
Vinyl Insert
Vinyl Insert
Vinyl Open Spread
